Our design of the AMB Financial Services Corporation annual report had two goals. One was to impress the shareholders (it did), and the other was to impress AMB's potential new clients (it will).

The report was created in two parts. A 24 page, 4 color report with a pocket inside the back cover, served as the main information piece. The detailed financials were separated into a 32 page, 2 color report, which fit inside that back pocket.

This design not only allowed us to adhere to some tight reporting date constraints, but it was also intended to permit the 4 color report to serve as a flexible marketing piece for AMB's divisions throughout 2002.

The financial report could be removed to allow other information to be carried in the pocket, or left in place for presentations to prospective clients of American Marine Bank, Community Trust Company and Community Mortgage Company - divisions of AMB Financial Services Corporation.