After studying a little background on the foodservice industry, we came up with an idea.

Specialty Equipment Companies counts many of America's best known fast-food companies as its largest clients. And it turns out that the early diners of America are considered the forerunners of today's quick service restaurants.

So, we suggested using a diner theme throughout the annual report for SEC, which has seven divisions of foodservice equipment manufacturing.

Even better, we took old black and white photos and colorized them to give the images a "Pleasantville" feel.

The result was not only fun to do, but has received terrific recognition within SEC's industry.