Simple as 1, 2, 3.

1. Automatic Post-Mix Dispensers

Simple, efficient and very productive.

For self-service applications in cafeterias, company lunchrooms, conference centers and other high volume uses, these automatic dispensers are great.

Our job was to show how easy they are to operate and to service, which we did with feature call-outs and photos of product interiors.

This may be self-serving, but we think we did a nice job.

2. Compact Automatic Espresso Makers

How to make a double, triple and quadruple espresso.

The prototype of Bloomfield's new single-station espresso maker arrived just in time to make the new brochure's photo shoot. Unfortunately, the two-, three-, and four-station models did not.

Problem? What problem?

We just cloned the one we had into the three larger models we didn't, then added some Photoshop shadow magic, and presto! Another brochure completed on time.

With the help of a few espressos.

3. Fully Automatic Espresso

The "barista-optional" espresso machine.

This automated and programmable compact espresso machine was about to become the hit of busy restaurants and foodservice operations.

Pour in whole beans, punch a button, and come back moments later for a hot espresso, latte, cappuccino or the increasingly rare cup of regular black coffee.

With so many features, we relied on lots of call-outs and specification bullets to tell its impressive story.

Our client didn't have to wait long for this brochure, and now our client's clients don't have to have their waiters wait for barista-style coffees.