Cuddly. Fuzzy. Cute. Soft. Adorable.

Not your average hard-hitting product brochure adjectives. But in Digitsaver's case, they're positively true.

The job of this child safety product is to keep doors from closing on little fingers. The brochure's job is to introduce the product to the audience of retail buyers.

We created an illustrated step-by-step description of how Digitsaver works, and showed their four choices of fuzzy doorknob animals, which matches the package design we also did.

About as hard-hitting as our design meetings got was trying to decide which furry animals looked best stacked next to each other.