The communications business is very challenging.

So to portray the dedication and perseverance that it took for Ericsson to roll out a new technology, we chose an uplifting theme.

These amazing photos were shot by Pete Saloutos in the Moab Desert, and featured top athletes daring to take on remarkable challenges.

And while launching a new telecommunications endeavor may not seem to be as thrilling as hanging by your fingertips, it certainly was for the launch teams of Ericsson and AT&T.