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On those rare occasions, a product comes along that's better for the environment and a better product too. TimberGrass is one of these. Its bamboo flooring grows to maturity in only 4 years on regularly harvested farms, it's harder than oak or maple flooring, and it's beautiful. We developed the company's logo, brochures, Web site, packaging and magazine ads. The marketing strategy was to initially target the interior design and retail industries, to help establish the durability and good looks of this smart product line. We even printed their brochures on bamboo paper. The results? TimberGrass flooring and paneling are now showing up in trendy locations including Tommy Hilfiger, Gene Juarez salons and other prominent retail showrooms.
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