After creating a new identity for Hisey Construction, the next step was to put it to work.

The logo had been proportioned to fit applications such as fleet trucks, while keeping the name large and visible from a distance.

Their fresh white company trucks make a good canvas for the blue-green colors of the logo, and the overall impression is, well, impressive.

The company makes a good showing wherever they go, and the brand works well from business card size to truck sides.

Now if we could just see how it looks on a corporate jet.