We started this project with the award-winning logo we had created years ago for Joelle's Cafe. Then we added the icon of the Torrefazione Italia Coffee company, which is a favorite at Joelle's.

The signage is large, backlit and near the busy downtown intersection where Joelle's has been located for years.

While blending in beautifully with the architecture of the building's plaza, the sign also does a nice job of letting people know that one of Seattle's favorite coffee spots is just a few steps away.