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TV and video are everywhere. They come to you by way of broadcast, satellite, cable and broadband. On the Internet. In airplanes. In giant home theater projection displays, retail merchant windows and Dick Tracy style watches. A lot of the great new techniques and captivating visuals you see in TV ads now, are created right on the powerful new desktop Macs that we use at Daigle Design. Great new digital video cameras and advanced software applications allow us to build awesome TV ads right in our studio. It's very cool having this much control. This ad was created for a targeted cable TV flight of spots. It announced a first-ever Warehouse Sale for Boxlight, makers of digital projectors. We built the 30 second ad completely on a Mac, using still images plus Flash annimation and a soundtrack laid down at a local sound studio. This type of ad is efficient to create, and could be used to attract a specialized cable audience, or used as a display at a trade show, or even posted up on the company Web site. However you use TV ads, they're very powerful motivators. |
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Rather than sending printed portfolios of his metal sculpture work, Southern California artist Bret Price wanted something more portable, less expensive and more impressive. The Flash presentation we created will fit neatly on a single CD, and is ideal for galleries, museums, collectors and art brokers. It has a self-running mode which is ideal for public displays where Bret's work is on display, and his work can also be viewed one piece at a time in four categories divided by the size of his work. So now, instead of making a whole bunch of color copies or prints, Bret just sends a CD and the viewer can see his work in front of a personal computer, or project it up on a big screen using a digital projector.
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