Wow, zap, whoosh, whirl and ta dah!

Flash is finally bringing the promise of motion and sound to Web sites, the way TV's been doing for years.

And with the processor speed and available bandwidth that most people have now, Flash is becoming a very popular way of getting attention.

In creating Flash segments, part of our job is to know when to dazzle and when enough is enough. It's a delicate balance between impressing with pizzazz, while not depressing with long download waits.

But if you're interested in adding some extra oomph to your site, Flash is your friend.

And we're a friend of Flash.