This is definitely a kiddie cat.

As one of the Northwest's most successful and loved toy stores, Calico Cat had a quite a loyal following. But we needed to give its imagery a new life. Let's see, that's 1 down, 8 to go.

We worked with illustrator Callie Butler Goodrich - a Texan who lives in the other Paris (the one in France) - to come up with an icon that was as playful as the treasures found inside this toy mecca.

Logo, letterhead, printed pieces and an e-commerce web site were all part of the marketing facelift, which coincided with a re-do of the retail interior. It all worked.

Calico Cat's new look has won national awards and proved that you can teach an old cat new tricks.