Pleasant surprises are always, well, pleasant. And Lee Smart provided us with more than a few.

In updating this venerable Seattle law firm's corporate brand, we developed an approach that concentrated on the use of fonts.

Little did we know, this firm knew fonts like no other client we've ever had. We knew they were talented legal minds, but the font savvy meetings were a complete, and pleasant, surprise.

Their new brand emerged smoothly, with great attention to detail, and a new appreciation by us of the depth of experience you sometimes find in the upper floors of a downtown Seattle law office.