What's big and lives in your yard? Gardenzilla, of course.

We developed the name for this garden accessories e-commerce company, to provide a strong tie into gardening, while conveying a sense of the size of the products - some which are just huge.

We found that the name Gardenzilla was not only memorable, but unlike any other out there in the popular arena of gardening. Just as important, the web domain was available, which is rare these days.

The identity we created has a playful feeling, with its use of different fonts that give a little zing to the zilla, and separate the single name into two words by our use of colors.

Bet you'll remember the name now. And that's just the point.