How do you get your espresso cafe to stand out in a city (Seattle) where espresso cafes are on every corner?

Build a better identity.

The graphic design we crafted for Joelle's gets two ideas across perfectly.

Coffee and fun.

That is the atmosphere in this hip little downtown Seattle cafe, and that is the message its patrons see in every use of the logo.

The design won an American Corporate Identity award, and was fun to do too.