If this logo makes you feel like first aid may be needed, then we've done our job.

CELOX is a revolutionary product for medical emergencies that helps first responders stop serious bleeding fast.

We chose an all cap font that made the letters "CEL" stand out, yet be a part of the "LOX" letters as well. The product works by locking blood cells together.

Using a slightly oversized, 3-D red blood cell with a big first aid cross reversed into it as the letter "O", also helps get the medical message across.

When it comes to emergency medical products, subtle messaging is not recommended.