Can you sing a logo?

The short answer, is no. So then, is it possible to do a logo for singing? Yes, but it wasn't easy.

The Bainbridge Chorale is a very talented, highly respected group of classical music vocalists whose old logo was in need of a tune up.

We interviewed key members, and with laser focus determined the essence of what this group is all about.

A love of formal wear.

No, actually it's all about people. And that's the image that we came up with, using a simple duotone illustration framed by an intriguing font.

We offered to sing the new logo for them, which they politely declined.