Are teens forgotten? No. Especially if they're still living at home.

But teen dental care often gets lost between pediatric and adult dentistry. We were asked by a dentist who speaks nationally on the subject of teen dental care, to create a name, logo and web site for her educational program.

We came up with the name ToothCool, and the iconic Tooth Dude. Developing something that would appeal to teens meant we had to try thinking like young people for a while. It really hurt our heads.

We did come up with a fresh and lively approach though, which looked different than anything we've done before.

Just goes to show that we can still be as juvenile as we need to, when it really counts.