Back  
Next

After we completed the revision of CIBO's brand identity, we created a design for their new clear plastic pesto and tapenade containers.

The containers are great for sealing freshness in and showing off a beautiful product. We designed a clear wrap-around side label that showed the ingredients, bar code and other product info, and still allowed customers to see the product.

The top label included the logo, product name, company info, an artistic background and some product use suggestions. We came up with a tab that wraps over the side to make the products easy to find when the containers are stacked in a refrigerated shelf.

And one extra touch of inspiration. We printed a delicious recipe for each product on the back of the top label, so when the container's opened, the recipe is visible through the clear plastic top. Smart, eh?