Search the grocery store aisles for your favorite product, and the three things you're scanning for are color, shape and size. Color is key. As you're worrking towards greater brand loyalty, customers first need to find you on the shelf.
Consistency of your package design across the product line is critical. So too, is getting the right kind of package. Bag, wrapper, can, box or carton.
Once you're beyond the grocery store's produce section, everything else is packaged. It's our job to make sure you get found.
