In 1995, we built our first web sites. It was just us and Al Gore. Shoulder to shoulder (kidding).
Back then, it was hand coding. Today, the web is the world's favorite communication tool. Words and pictures, have been joined by embedded videos, walk-through tours, social media, online shopping and more.
Tying your web site visually to your brand, your marketing materials, your ad campaigns and your social media accounts, gives your viewers a sense of a cohesive program that's been well designed. These days, a web site is a "must have" to be taken seriously.